Click here to subscribe to the BMA Marketing Mirror RSS Feed
8/4/2010 - BMA Colorado Marketing Mirror - August 2010
There was a whole lot of par-tee-ing going on last month at the BMA-PIA golf outing. If you missed the fun, check out the pictures... read more.
Designing and Developing a Mobile-Friendly Site
by Lisa Forgan, Creative Conversion Specialist, 90octane
Mobile websites are no longer something to consider down the road. They're a necessity in today's marketing climate. Last year, over two billion people accessed the Web via mobile phones. Always on the go, these busy Web users need mobile websites that are fast, searchable and easy to navigate... read more.
by Michael F. Kelly, CEO, Techtel
Listening to communications professionals, you’ll often find that beneath the surface they’re in fear of social media because they feel it primarily spreads negative opinion. Does it? May social media also be used to control negative market opinion?
Social media in the form of word-of-mouth has been around since people began buying and trading. It was used as much for spreading the word on new products and services as it was about quality and trustworthiness. This has worked for thousands of years. It’s used to spread innovations as covered in Everett Rogers’ Diffusion of Innovation. We can call this... read more.Read These Other August 2010 Articles
BMA Colorado Marketing Mirror - August 2010
Designing and Developing a Mobile-Friendly Site
Social Media - Does It Spread or Control Negative Opinion
New and Renewing Members (July 2010)