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Director, Audience Development
Job Code: JOB491911920
Director Audience Development
Enabling Real-World Data for Online Targeting
Our client is seeking a highly-motivated, results-driven person who will be responsible for growing and managing their Addressable Audience Platform. This requires In-depth knowledge of online advertising processes and techniques, the ability to work with product management teams and a background in the software/technology industry.
This role is the ideal next step for an entrepreneurial minded digital marketing professional with an online product management and business development background. There is definitely potential for this position to ultimately lead to a general management leadership role.
In this high-visibility position you will be sourcing, structuring and managing strategic partnerships with some of the Web’s largest brands. You would have direct ownership for one of the companies key board-level objectives. Your position will report to our business unit GM and work closely with other members of the senior management team.
Primary responsibilities include:
• Primary manager for our Platform Audience Partners
o Responsible for prospecting, negotiating, closing and managing partnerships
• Identify best methods to increase Addressable Audience
o New technology capabilities
o Enhanced product offerings
• Understand interplay of mobile, video and online display audiences
• Actively participate in industry meetings and trade shows for the purpose of promoting our understanding of, and position within, the industry
Required Skills:
• Blend of product management and business development experience
• Experience with software / technical industries or products
• Demonstrated ability to take an idea from concept to roll-out
• In-depth knowledge of online advertising processes and techniques
o Background in Behavioral Targeting a plus
• Strong analytical, problem solving and systems-thinking skills
• Solid verbal, interpersonal and written communication skills with executive level presence
• Demonstrated ability to self-motivate, work in teams and be flexible within a dynamic environment
• MBA and/or top-tier consulting firm
• Ability to travel (up to 20%)
Job Location: Denver Metro, Colorado (will help with relocation costs)
Salary – Six Figure position with equity.
Contact Details
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