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Product Marketing Manager
Job Code: JOB753205442

We are looking for a Product Marketing Manager to manage marketing needs for our online consumer and mobile applications, drive presence and maintain the brand strength and leadership position of the organization in the marketplace. The chosen candidate will be a jack of all trades with expertise driving audience and engagement using guerilla tactics, site promotions, content creation and more. We're looking for web savvy, creative, self-motivated person who is an energetic team player willing to participate in all aspects of marketing projects and embraces working within complex organizations.

SUMMARY

The position will report to the Director of Marketing and is responsible for planning and implementation of projects that support the marketing function. The position interacts directly with Product Managers, Revenue Managers and the UI team to identify new marketing opportunities, prepare marketing activity reports and help the .com and wireless businesses achieve overall traffic goals.

PRINCIPAL RESPONSIBILITIES

·           Assist Product Managers in the marketing of new product features, enhancements, and innovative programs. Leverage best practices to develop from concept stage through execution, marketing campaigns that meet and exceed business objectives.

·           Work with the Corporate Marketing, Sales, and Product Management organizations to define crisp and clear views of our products' unique selling propositions, features and functionality of the online site.

·           Create messaging for media, analyst relations activities, web presence, demand creation and internal sales.

·           Create sales tools, collateral, presentation, trade show handouts, etc., to promote the brand, website and features.

·           Analyzing marketing results, alter programs as needed and communicate these results with management.

·           Ensure that all products/programs are marketed in accordance with budgeted objectives. Monitors the financial performance of current marketing programs and assesses return on investment and program effectiveness.

·           Work with the Search Manager for new keywords, descriptions, and driving traffic via search efforts to promote new features.

·           Create grassroots promotional programs that may include sweepstakes, company alliances, and external partnerships that drive new/repeat traffic to our site and expand the brand positioning.

·           Work with the Corporate Marketing team to generate company placements and coverage via internal media.

·           Assist with copy writing for site promotions, feature pages, blogs and expand viral marketing efforts.

·           Assist with internal and external research projects. Work with the UI team on research objectives and achievable actions from research learnings.

·           Build and maintain a repository of screen shots and statistics for promotional efforts.

·           Evaluate and improve effectiveness of existing campaigns and partnerships to effectively reach company revenue and site metric growth goals. Manage short and long-term internal marketing plans within budget and ROI targets.