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Judging Information - 2010 Gold Key Awards

The 2010 Gold Key Committee has assembled a celebrity panel of marketing professionals to judge our competition. Each represents a different side of the marketing community: agency or corporate. All bring significant B2B marketing experience to the table and none are current members of the Colorado Chapter of BMA.

Judging is a key reason why the Gold Key awards have traditionally been recognized as Colorado's most prestigious marketing and advertising awards competition dedicated solely to business-to-business marketing communications.

The selected judges dedicate their time and talents to participate in a rigorous process of judging the contest entries and selecting award recipients.

Each entry is independently reviewed by each judge and scored in four categories:

Creativity
Production
Selling Proposition
Results

Each judge can award up to 25 points in each category for a possible total of 100 points. Once the total scores of all three judges are averaged for a total cumulative score, judges reconvene to determine the award winners: Gold and Silver for each category, Best of Show, Best Creativity, Best Production, Best Selling Proposition, and Best Results.

Meet the Judges

	Jennifer Baier Anaya Market Strategist iD8 Marketing Long Beach, California Jennifer is a market strategist and owner of iD8 (Ideate), based in Long Beach, Calif. She has a proven expertise in company branding, market strategy and corporate communications, as well as, executive communications and business coaching. Prior to launching iD8, Jennifer served as Ingram Micro’s vice president marketing communications where she led a team of professionals in Ingram Micro's full service marketing and events agency. With more than 18 years of experience in business marketing and PR, Jennifer takes a practical approach to inspiring brand development, market innovation and new growth for businesses of all sizes. An entrepreneur at heart, Jennifer helped run a 150 person small business which gave her a unique perspective on the issues and challenges small businesses face. Jennifer attended the University of Southern California School of Journalism, and lives in Long Beach, Calif. with her husband Rick, and two daughters, Ava and Sofia.
	Katharine Conroy Marketing Strategist Accenture Seattle, Washington Katharine Conroy is a Marketing Strategist in Accenture’s Customer Relationship Management Practice with 15 years of experience across, Marketing, Research, Operations and Customer Strategy Development. Katharine specializes in developing effective CRM strategies and solutions for large scale business-to-business and business-to-consumer companies within Consumer Goods, Communications & High Tech and Financial Services industries. She also has extensive experience implementing and integrating the technology enablers and operational processes required to execute marketing strategies. Katharine is based in Accenture’s Seattle, Washington USA office. She holds a B.S. in Marketing and a Minor in Economics from the University of Colorado.
	Meg Goodman Senior Vice President, Director of Client Services UMarketing Lombard, Illinois Prior to joining UMarketing Meg was at EVP, Director of Client Development at Aspen Marketing Services and CMO at The Townsend Agency which was acquired by Aspen in 2007. Prior to Townsend she was a principal in a strategic marketing and operations consulting firm where she acted as a long-term interim executive for several agencies including Rapp, DDB, Grey Direct and DraftFCB. She is on the National Board of Directors/Executive Committee of the Business Marketing Association, a member of the board of advisors of the DMA Political Action Committee, and a board member of the Chicago Association of Direct Marketing Educational Foundation. Meg has taught at major universities, lectured at numerous conferences and written for major business and marketing publications.
	Marc Green Senior Manager, Marketing Communications National Starch Food Innovation Bridgewater, New Jersey Marc E. Green, CBC, has managed, for 23 years, the marketing communications programs of National Starch, a global leader in specialty starches and ingredients for the prepared foods and papermaking industries. In any one year, he is working with more technologies in more applications than a typical mar-comm professional will see in a lifetime. Previously, he was director of communications for BOC Gases, which serves diverse markets. Since 1996, programs Marc has managed or personally produced have been honored with 32 New Jersey Business Marketing Association Impact Awards and five national BMA Pro-Comm Awards, including the 1998 best of division award for direct mail. He is a past chairman of BMA International and served on the national board for six years, holding several offices, and has rejoined the national board this year. He also served two years as president of the NJ chapter. Marc is no stranger to BMA awards programs, having chaired NJ-BMA Impact Awards for six years and previously been a judge for the Gold Key, Philadelphia chapter and national Pro-Comm awards programs. Marc earned both his B.A. and M.A. in English and frequently speaks at and attends workshops and seminars to hone his management and communications skills and share his knowledge with others. He resides in Rockaway Township, NJ with his wife, Linda, a college professor.
	Josh Keepman Director of Marketing - West Operating Group Charter Business Madison, Wisconsin Josh Keepman is a B2B marketing professional located in Madison, WI. Since 1997, he has worked in a variety of client-side B2B marketing roles, currently serving as a Director of Marketing for the commercial services division at Charter Communications. In his current role, Josh is responsible for supporting a $200M+ B2B sales organization with marketing strategies that drive new customer acquisition and current customer migration. When not working, Josh likes to spend time with his family and serve in worship ministry at church.